User-Generated Content
Scale up your sales with UGC pictures and videos
Why UGC?
User-generated content is content made by a consumer who already loves the product that is posted on your platforms. This is different to Influencer marketing, where the content is posted on the influencer’s platform and you pay to get access to their followers.
UGC is everyday people making content about products they love while at home or on the go, which shows your consumers how the product works in the real world. This is the reason why UGC is so popular, because people trust real people over corporate ads.
Just look at the stats.
90% trust peer recommendations over traditional marketing.
90% of consumers state that user-generated content directly influences their purchasing decisions, as peer recommendations are perceived as significantly more authentic than traditional brand-driven advertising. *
UGC creates strong emotional connections and higher post-credibility.
Authenticity is the single most vital driver of online conversions. Research shows that fully automated or AI-generated visual content can reduce perceived brand authenticity and trust, whereas real human-led UGC creates strong emotional connections and higher post-credibility. **
80.2% tried new products based on UGC
80.2% of consumers have been directly influenced to try a new product or brand based on authentic user-generated content. ***
Case studies
Tenba
Storytelling reel • Product display • Personal story
This example shows you how I would make a storytelling reel where I include your product naturally into my lifestyle.
The storytelling showcases the product as being a natural part of my life and storytelling is a great way to add personality into the video.
This format is great for building customer desire and when the product appears naturally inside a story, the audience doesn't feel like they are being targeted by advertising.
Kayaking at Yeruu lodge
Storytelling • Scenic adventure • Travel & destination
This video shows you how I would capture a destination through storytelling, giving your audience a real sense of place and adventure, not just a product.
Destination-driven content like this helps build desire before someone even books. When viewers can picture themselves in the experience, it becomes far more persuasive than a standard promotional video.
Case studies
Getting lost
Step by step • Product Demo • Integrated in my lifestyle
An example of how I would do a demonstration of your product that fits seamlessly into my lifestyle. The video is a step-by-step showcase of how the product works. My personality shines through to give the video a more authentic touch.
Showing the product in use, combined with my personality makes the recommendation sound like it comes from a friend and doesn't make it look like an ad.
UGC Formats
Storytelling reel
Up to 60 seconds
A short video that tells a small story from start to finish, with your product or experience as part of the moment. Instead of listing features, the viewer follows a real situation: what happens, and how the product or place fits in.
Before and after
Up to 20 seconds
Available in video and picture formats. This showcases a visual comparison of your results before and after using the product.
Product demo video
Up to 45 seconds
A video showing a step-by-step breakdown of how your product works. It focuses on the functions of the product and highlights how it seamlessly fits into a daily lifestyle.
Unboxing video
Up to 30 seconds
A video capturing the first impressions of unboxing your product. It features elements of anticipation leading up to the big reveal, alongside sensory details like crisp ASMR sounds.
Testimonial video
Up to 45 seconds
A sit-down conversational video where I talk about my firsthand experience with the product. Think of a Google review, but in video form.
Contact
Email: anne@bynysom.com
I am based in Morrinsville, New Zealand but I often travel around New Zealand and explore the world. I have been to 25 different countries so far. My trips overseas often take me past my home country of Denmark to all corners of the globe. So with me, your products can be showcased in multiple countries and landscapes around the world.
